B O O M B E A U T Y

Through creative vision and leadership, BEST grew this beloved pro-age beauty brand to multimillion status. As Boom’s creative services department, we developed a consistent visual narrative across all touchpoints.

Branding / Creative Services / Packaging / Content Still + Video Shoots / Direct Mail / Shopify Site / Email + Social

Three woman over 50 smiling and hugging. They are different skintones which shows the difference of the rosy lip color they all wear.

Backed by BEST creative, Boom’s audience grew to over 1M customers, generating over $175M in sales.

BEST launched 10 successful products, including three in a new category. We executed five holiday sales with 50% of the Black Friday/Cyber Monday revenue coming directly from the 30,000 customers who opted in to our Early Bird Campaign.

How we did it:

Boom’s e-commerce marketing strategy was strong but lacked consistent, expert art direction. Their creative assets were designed in-house by a stretched team. The branding didn’t support the story or speak to the quality of the products. As a result Boom didn’t stand out in the industry, in people’s inboxes, or in a saturated online market.

Simply put—BOOM’s e-comm marketing looked like…e-comm marketing.

BEST built out the visual language, establish a versatile image library and design new campaign assets to guide product launches and sales campaigns. For seven years, BEST served as an extension of Boom’s team elevating the brand and strengthening the devote community following.

Moving image of a pink rose blossom opening layered over three rose-colored sticks in white tubes.
Skincare products Boomsilk (a moisturizer), Boom Clean (a facial cleanser), Boom Scrub, Boom Nectar and Boom Gold (both in amber bottles) arranged on green tile with a perfume bottle and a hair clip.
A white woman over 50 riding in the back of a blue Jeep, her silk head scarf blowing in the wind over her white hair, smiling. Sitting next to a Black woman in a baseball cap, sunglasses and yellow blazer.
Two women standing in front of a yellow background. One is white, over 50 and has white hair and is wearing a pink blazer and pushing her white mod-sunglasses up her nose. The other is a Black woman over 50 serving attitude and class in an orange swe
Two side-by-side images with green and teal borders. One of Boom Calm white bottles and petri dishes with clear bubbles in them. And one of a woman in a white tennis outfit leaning on a teal white chair.
An over-50 woman making a smooching face, showing her rose-tinted glasses to the camera in front of a watercolor flower background.
A still life of a pink, sparkly tube of lip gloss, orange, white flower, vanilla bean and glass ball on a pink background with a strong shadow.
Two side-by-side images with blue and orange borders. One of a woman with long, black hair and a bright orange shirt looking healthy and happy, making peace signs around her eyes. The other of an older woman with white hair smiling wearing a mauve co
Motion of three Boomsticks caps coming in and popping on. On a yellow background with two yellow glass cubes.
A blurry background of orange and pink roses. Ingredients on top -- some drops of yellow oil, a squiggle of pale yellow cream, and a smudge of rose-colored lipstick.
Two side-by-side images with pink borders. One of a profile of a smiling woman with grey hair, eyes closed, in a maroon shirt and red earrings. The other of a purple and pink ombre rose in bloom.
Three Boomsticks of different colors (shimmer, maroon, and yellow) on a white background with the smudges of each product on display to show the moisturizing texture.
Two side-by side images. On the left a Black woman with very short, dark hair laughing and glowing in a red-striped shirt on a pink background. The right is an image of the full Boom product line on a red background. All the products are grouped toge
Three white and black tubes of mascara with small purple, white and blue flowers coming out of the tops on a purple background.

“BEST does it all (and with a smile). They provide comprehensive 360° support as an art department for all of our needs both large and small – our marketing team has never had it so easy! Highly recommend.”

— Ezra Firestone, BOOM

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