B R E X

To alleviate overwhelm and a stretched internal Brex team, BEST quickly and efficiently planned, wrote, shot and designed content for three months of rollout.  We also partnered with the Brex team to define their ten ERGs (employee resource groups) — designing an icon ecosystem that worked within larger brand guidelines while also empowering teams in furthering equity.

Image Assets / Social Content Calendar + Execution / Internal Branding + Merch

Close up of a white desk with a black, Brex Mastercard in the center. Items surrounding are an iPhone cord, some change, and an orange pen

BEST fully owns initiatives so internal teams can focus on growth.

Brex leaned on BEST to organize and own these two initiatives so they could focus on rolling out their new branding and growth internally. The spend management and corporate card service (now AI-powered) gave us prompts, objectives and references to base content concepts on. We also used a prototype card to shoot assets to leverage across platforms as they continued to dev.

Two hands -- one handing a black Brex Mastercard to the other on a beige background.
A mock up of different graphics created for the brand with motion. The overall messaging is the deals with Brex, and the ease at managing business finance. All in variations of orange, grey and black.
A white marble desk with a peach iPhone with a black Brex credit card on top in the center. Headphones and the corner of a keyboard also in the shot.
Various Instagram in-feed post designs featuring brand copy, the orange, black and warm grey color palette and some of the brand imagery.
A split screen -- on the left tightly cropped large orange text that says "Launch confidently, Scale faster, Power Your Potential." On the right is an illustration of people looking at graphs.
A still life image of three black Brex credit cards standing in a row with a grey backdrop.
Overhead image of a desk with the black Brex credit card in the middle, a yellow post it, a pad with scribbles, a folded newspaper business section, and a pen case.
A mock up of an iPhone with an Instagram Story coming out of it. The slides alternate between beige and orange and say "Introducing cash back. 7X on rideshare. 4x on Brex Travel. 3x on eligible Apple purchases."
Various Employee Resource Group badges designed to represent different groups within Brex and their missions.
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