Windham Mountain

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A best-in-class mountain, Windham was looking to differentiate its offerings from other properties in the area. BEST concepted, wrote and designed their first-ever brand campaign, Come Up for Air, with legs to ski future seasons.

8 posters showing the different designs of the campaign featuring distressed mountains and texture, a ski lift in blue, and the taglines "Come up for Air" "One Mountain All Seasons" and "It's Me, Nature"

The community responded and Windham saw year-over-year growth in all areas.

“The strength of the creative and clear direction for us to operate within absolutely helped us achieve this.” - Kate Sullivan 

The campaign — which spanned on-site collateral, OOH, digital, print, radio, social and paid advertisements — was also selected as a finalist for the National Ski Areas Best Overall Marketing Campaign.

Windham got a new look by a non-local, non-BEST studio a year later to mixed results. We wrote our thoughts on that and things to consider when rebranding here.

  • With a welcoming, inclusive call-to-action, we acknowledge our community’s collective burnout but also the relief nature provides.

    Campaign copy is direct with a hint of New York wit. Colors are an extension of, but in line with the brand’s primary palette. Creative inspiration comes from vintage posters, craft, textures, and nostalgia.

    Utilizing pre-BEST shot imagery, we were able to revive Windham’s existing brand assets into something that felt as new as fresh pow.

The Windham Mountain logo in white over an image of the mountain itself covered in trees and snow.
On the left, a mockup of an iPhone with an ad "3,100 FEET OF MOUNTAIN" in bright salmon color with a dark green background. On the right, the campaign color palette which is the salmon pink, a forest green, white, maroon, royal blue and yellow-green.
Two images - one of a female skier coming down the slopes in purple pants, her braid in the wind. The right is big blocky type COME UP FOR AIR in light blue on a forest green background.
A billboard mockup against a cloudy sky. The billboard has a background of cutout paper-looking dark green trees with bright salmon type that says "IT'S ME, NATURE." and has the Come Up for Air tagline, Windham website and logo.
On the left is a photograph of 4 skiers on a ski lift in different brightly colored jackets against mountains and sky in the background. On the right is the same tree background with white text that reads "HOW TO THRIVE WINTER? COMFORTABLY."
A video that flips through different designs for the campaign with cut-out looking mountain textures, the campaign color palette and various taglines featured like "SLOPE SEASON IS EVERY SEASON" and "LET'S SHRED."
A lay-down of some of the print ads of the campaign with the same designs and copy.
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