P L A N C
Founded in 2015 and branded by BEST in 2017, the public health campaign, Plan C has transformed abortion access in the United States. Using our Brand Guidelines to direct their impactful marketing and communication, they are the comprehensive source of evidence-based information about pills by mail and safe home abortions in the US.
BEST Brand Identity Package
Last year 2M people visited Plan C’s website with 500k click-offs for care.
They gained 51.5M impressions on social platforms. Plan C has been featured on CNN, CBS, NPR and in the New York Times, Bloomberg, Ms. Vogue, Mother Jones and TIME.
BEST built the brand’s identity off custom pattern work designed to illustrate the twists, turns, ups and downs a person experiences in their abortion journey. Plan C is a clear, transparent and factual resource, and we illustrated that in tandem with acknowledging the emotional labor required from patient, practitioner and activist.
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Access to healthcare and human rights are continuously under attack. See Plan C’s 2023 Annual Report here, and get involved.
