T H E W A L L S T R E E T J O U R N A L
WSJ turns to BEST for out-of-the-box engaging ideas and 360° production consistent with their brand voice. As a trusted partner, we concept and execute special projects that make a difference in people’s lives backed by a respected, reliable brand.
Premium Gifting Concept / Copywriting / Design / Packaging / Production
A premium gifting suite completely custom to WSJ.
By exercising our network, we roasted an ethically-sourced bean blend in Bushwick, designed and produced custom packaging complete with a catchy and on-brand tagline and CTA card from the CRO. It’s a coffee box drop you’ll actually use and enjoy. Corporate-branded umbrella? We don’t know her.
Originally recommended by BEST longtime client and friends, Cedar Lakes Estate, we also designed WSJ’s company retreat branding which we then applied to a workshop workbook based off the popular Field Notes. Teams said it was one of the best sales meetings they’d been to.
Reimagining gifting for a tech-forward 2024.
On the heels of 2023’s successful gifting drop, we utilized the packaging learnings and custom-fit an airtag / luggage tag gift with links out to the WSJ article.
